BT Wholesale Customer stories

Case studies are a powerful and persuasive way to showcase a company's work. But the traditional format can become tired. BT Wholesale asked us to help them tell their customer stories in a fresh way.

BT Wholesale wanted an end-to-end process for case studies, one which would allow them to quickly build a diverse set of stories to represent the breadth of the business.

We ran a pilot to create an initial set of three customer stories which led to a process showing how to take care of every stage, from interviews with the BT account manager and customer through to writing, filming, design and approvals. As well as a tightly focused narrative, each story is illustrated by customer photography, infographics and 'video bursts' (short, punchy films lasting less than sixty seconds). 

In content and form and in line with BT Wholesale's brand positioning these stories are all about the BT customer: their challenges, their people and positive the difference BT Wholesale has made to their business.